WhatsGo vs the official WhatsApp API (Meta)
The official API is safer and more stable, but its requirements make it slow and complex for many small businesses. Here are the differences, plainly.
| Official API (Meta) | WhatsGo | |
|---|---|---|
| Activation | Business verification with Meta and reviews | Scan a QR in minutes |
| Messages you start | Outside the 24-hour window they need Meta-approved templates | Free text, no templates |
| Pricing | Charged per delivered message by category and recipient country | A flat monthly plan |
| Technical setup | Usually a service provider and an integration | A simple API and docs with ready examples |
| Managing the number | Through the business platform rather than the usual WhatsApp app | The number stays on the WhatsApp app with a linked session |
| Assurance and safety | Official and supported by Meta, no restriction risk from the tool | Unofficial, and a restriction risk exists |
Information about the official API is general and based on Meta’s published documentation, and it may change. Check the official documentation before deciding.
When to choose each
- Choose the official API if your number is central to your business and you cannot accept restriction risk, or your sending is large and steady.
- Choose WhatsGo if you want to start fast, with a flat cost and freedom in messages, and you accept the restriction risk and send safely only to people who agreed.
- Official terms and prices change; check Meta’s official documentation for current details.
Link your first number today
Sign up, scan the QR and send your first message from the API or the dashboard.